Failing Enterprise Blog 2006-02

<<< Previous Month    Next Month >>>

The Admin talks about our online community

Tuesday, February 28th

The effects of the postcards are still going strong.  We were visited by 2,557 sites yesterday, which makes it the fifth consecutive record-setting day for this metric.  The 7-Day Average for daily visits just hit 4,584, also a new record.

I find it curious that increasing desperation by Enterprise in their attempts to persuade employees not to visit here on their own time is correlated with significant increases in the number of employees visiting.  I'll bet the East German government made ever more desperate attempts to suppress the flow of truthful information right up until the moment the government fell.  The government of Enterprise is hollowing out from the inside.

Nobody thinks about termites until the deck collapses.

Sunday, February 26th

Yesterday was a Saturday, which usually has the least traffic of any day of the week.  The postcards must be working because we set another record by being visited by 2,388 unique IP addresses yesterday.  We also had 5,193 web sessions, almost a new record.

Over the past several months, I've also been hearing about some rather desperate steps that Enterprise management has been taking to try to reduce the impact of Failing Enterprise:

• Falsely telling employees that Failing Enterprise is filled with ads and pop-ups (never had them; never will) and that's how I make money from the site (never have, never will).
• Telling employees not to visit Failing Enterprise because that's only "supporting" us by running up the traffic numbers.
• Telling employees to type in the URL directly, and not come through a search engine, because that only increases our ranking (someone from the IT department must have helped them with this one)
• Monitoring the site daily and looking for any employee giving identifying information and then passing this information on to the local group's management where the employee can have that "special meeting" intended to terminate one's employment.
• Blocking access to Failing Enterprise from the company network (some poor schmuck in IT had to go type our URL into WebSense to do this).

All of this is further proof that Enterprise just doesn't "get it".  They're acting like they've accidentally set their hair on fire and they're trying to put it out with a hammer.

Rather than trying to fix the obvious underlying problems and root causes, they're franticly running around trying hide the symptoms.

There's a reason traffic at Failing Enterprise just keeps growing at an exponential rate.  Freedom is contagious and smart college graduates don't like living under the yoke of long hours, low pay, and endless mind control.

If you're an Enterprise employee, welcome home.

Friday, February 24th

I've updated the traffic report today.  Yesterday was the first day ever in which we've been visited by over 2,000 unique IP addresses.  The final tally was 2,084.  I guess this means our second wave of postcards is washing up nicely at branches across the U.S.

We've also now passed the 35,000 total messages mark on the discussion board.

I've also now created a page for our Hate Mail.  Some of it's truly amazing.

Thursday, February 23rd

Traffic is strong enough now that I've created a new forum:

Group 51 - OK, KS

Tuesday, February 14th

I couldn't believe my ears when I heard about what Tulsa, Oklahoma City Manager Steve Weidner said in a meeting last week.  I've created a special message to him in honor of this new ethical low.

Wednesday, February 8th

Due to increased traffic and postings, I've created two new forums today:

Group 49 - Rhode Island
Group 18 - Baltimore

Monday, February 6th

I've updated the traffic report today.  It's easy to see the big increase in just the past month.

Wednesday, February 1st

The traffic results from January are in, and it was a record-breaking month in all categories!  The postcard mailing was hugely helpful.  I mailed out 1,850 postcards (to about a third of Enterprise's U.S. branches) and the total count of unique IP addresses for the month rose from a previous record of 11,976 to 16,354, or a gain of about 2.4 new visitors per postcard!  Clearly, Enterprise employees have been passing them around and sharing with their friends.

When it comes to a direct mail campaign, a response rate of 1% is generally considered pretty good.  Our response rate was about 240%, which has to be some sort of record.

We also served 689,000 pages in January, in 99,000 web sessions.

More on Enterprise car rental at the Failing Enterprise home page.