Re: This Site GUNIT, I am truly impressed. I read the vast majority of the article that you posted and it was obvious that based solely from the article that Dunn was fired for esentially reporting "bad news" about compensation, depreciation, and how Enterprise would have to organize their financial statements. Kudos to you. I think the easist way for Enterprise to handle their issues with regards to depreciating vehicles is simply to keep all vehicles for no longer than one year. From what I understand Hertz keeps their cars for shorter periods than we do. By keeping the vehicles for less than one year you eliminate your problems with depreciating the vehicle and regonizing any capital gains (it would eliminate capital gains). I am sorry if everyone has the impression of me as someone who is a die-hard Enterprise employee that "bleeds green". Im sorry but I am not. I think that Enterprise is a good company that is a leader but wont be for long in the future if they do not constantly make improvements. I would say that Hertz is in a very strong position right now, especially by posting an increase in revenues from the previous year by 28.2% compared to Enterprise's 7.2%. Im interested to see what happens with Hertz and how the public is going to respond when they are public. I think Ford is smart with how they are going to issue Hertz's stock by just releasing a small piece for the IPO, naturally the stock price will increase after an IPO and Hertz will probably at that point sell issue the remaining amount. It allows them to make a few extra bucks this way compared to releasing 100% of the company at once. Like it or not, rental cars are nothing more than a commodities based market. The car is essentially the same whether you get the car from Hertz, Enterprise, Avis, etc. Its going to come down to a price war and who has the cheapest price. I hope I am out of Enterprise when it gets to serious crunch time when the rental car industry is making razor thin profits. It is coming for all those that "bleed green". |