Quote:
| Originally Posted by Intern Like it or not, rental cars are nothing more than a commodities based market. The car is essentially the same whether you get the car from Hertz, Enterprise, Avis, etc. Its going to come down to a price war and who has the cheapest price. I hope I am out of Enterprise when it gets to serious crunch time when the rental car industry is making razor thin profits. It is coming for all those that "bleed green". |
I disagree. Customer service is a significant differentiator between rental car companies. I'm gladly paying a higher daily rate at a non-ERAC company because I get such excellent customer service there and such bad service at Enterprise.
For some customers, price may be all that matters. For "road warrior" customers, service is far more important.
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