I don't think it would harm their profits as much as it would require them to think outside of their 1-dimensional thoughts. I mean, we all know the travel industry and restaraunts overbook, but this company goes beyond anything I have ever seen or been a part of. It would improve their turnover, increase morale and efficiency, and be a good
PR campaign for this god-awful company,
By taking no stance, it only reinforces that they know it exists and choose to ignore it.