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Originally Posted by Green'dOut  I am as big a customer advocate as there is out there. As a former ERACer, I am happy to offer advise on how to get the most for your $$ and resolve issues in your favor. However, the "book, don't look" policy is not unique to ERAC. All rental car companies, hotels, airlines, and restaurants use it. Because of the tremoundous no show rate, it in necessary in order to maximize occupancy and profits. Its nothing new and probablly won't change. Sometimes, it backfires and nearly everyone shows up. Sorry, but this practice is here to stay and is a necessary evil. |
The "no-look, book" policy is realtivly unique to renting cars, its more of a problem with Enterprise due to the way they run their fleet.
Hotels, and many other establishments, require a credit card on deposit that a cancellation penalty will be assessed if there is a no show or a cancellation in less than 24 hours, etc. Although charging a no-show/cancellation penalty would help smooth out the operation side, it would probably deter more clients into using the competition. In the end ERAC figures that the receive a bigger profit by doing this approach than the other.