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| Originally Posted by FailingEnterpriseAdmin Please correct me if I'm wrong, but I thought the ESQI score was the percentage who chose one of the two top categories, not just the top category. If this is true, then the other 20% chose "somewhat satisfied", or lower. Which is correct? Admin |
ESQi is only a measure of "completely satisfied". If you add the two top categories the Company is at/over 90% on a monthly basis.
ERAC has always ONLY chosen to measure "completley satisfied" as further research shows that these customers have about a 70% bias to return whereas "somewhat satisfied" drop to about 35% or so.