Make sure you reserve a car on the phone or over the internet before going in to the branch. Enterprise has a source code called "walk in." This code is used for any customer who just walks in off the street. These customers get gouged with almost double the price. I've heard assistant managers say, "no walk in's for under $42/day. Enterprise employees lick their chops when a "walk in" comes in the office. They believe that if the customer is already in the office, they will be able to scare them into a higher rate. Wouldn't you think a company that practices honesty and integrity should have a set price for all their customers?