With more and more business articles and consumer reviews addressing the optional insurance that most rental car companies offer, Enterprise is going to have to create new criteria for promotion since comsumers are becoming more aware that CDW is a scam.
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| Originally Posted by 45 Up North Sure we are supposed to sell to folks. The honest sales guys like me just ask once and explain the options to the customers.
Reality check on the profitability of gas, DW, and other options though. I wish I could charge every customer for the 1/8 of a tank they shorted me in the Chevy Aveo. Or in perfect world - presell a tank of gas - that would be much easier. Then I wouldn't have to argue with a dealership customer that they drove 60 miles and should have to pay 8.00 in gas charges. ESQi would suffer then.
DW please. Profitable in perfect world. All it takes is about 5000 in damages per month in a small branch (100 or less) to get rid of the profit in DW sales. And any of you in management would know that.
As for sex, lies, and video... Yeah we do push a bit hard for the DW sales. If we want more money for each branch then we need to analize the local markets and set rate structures to be more competetive.
Who cares if the customer takes 19.99 DW on the rental if they are paying 10.00 more per day in rate. Hello??? Why open your branch up to the possibility of paying for some stupid customers mistake with a car. Charge the deductible and let the dumbass pay for the damage with his insurance. I sure as hell don't want to deal with it. I'll take higher rate on the rentals rather than sell them on something they don't necessarily need. They only need A CAR!!!! |