Enterprise Rent-A-Truck in summary:
Jump into the commercial truck rental business dominated by Ryder & Penske...offer pricing at half the price of competition to win over customers in the short-term. Then start slowly raising prices until customers get angry and go back Penske or Ryder.

Aren't ERAT box trucks supposed to have D.O.T numbers on the doors?

Luke, glad you finally smarted up and left!