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| Originally Posted by FailingEnterpriseAdmin The real motivation for this is that Enterprise can save labor costs by getting their customers to do the fueling for them. As for the monthly gas losses at the branch, what would it look like if you weren't giving away gas to compensate customers because something else went wrong? |
Admin- you are dead on accurate about a lot of things with ERAC, but this one you are not correct. The reason ERAC doesn't fill it up each time is because they would lose their shirts. What no one is mentioning is the replacement customer (insurance & dealership). You have to remember the big mistake ERAC makes is they are trying to be all things to all people. They want the airport customer, the retail customer for weekends, the corporate customer and the insurance replacement customer. The inherent problem with their current business model is they cannot be all things to all customers, and it leads to big problems like gas, and not having enough cars, and poorly staffed offices, and every other major problem routinely discussed on your site.
Anyway, the insurance replacement customer (in most cases) does not have to leave a deposit on the rental because the bill is going to a 3rd party in full. Therefore, the people that negotiate the national insurance deals tell the insurance companies their customer does not need a deposit. So you are giving a customer a vehicle who has no financial tie to you. Well, as you can imagine the customer would get a full tank and return it empty in many, if not all, cases (trust me on that admin, most people don't have the sense of community you clearly do. MOST people in the general public do not follow 'the golden rule' and would screw one another every chance they get.) Of course ERAC is not going to pursue $50 from a customer for gas. And if they did, they wouldn't get it anyway. And if the customer complained to the insurance company, ERAC would fold like a cheap tent and not pursue the customer for the cost of the gas at the risk of upsetting the referral source.
With that being established, let's look at the ripple effect of the replacement customer. You have learned so much about ERAC that you know pretty much the rest. Cars are shared so freely amongst branches that even if one branch tried to fill every tank, they wouldn't get cars added from other branches at full tanks, so they would constantly be filling cars and having them return empty. It's a perpetual cycle that cannot be broken.
I worked at a branch that was in charge of a local FBO (Fixed Based Operations) airport. We had an exclusive agreement with the FBO that we would get all their business because we would come through for them on every request, and each car would be delivered clean and full of gas. It was a nightmare (for many reasons, but mainly gas). Our gas bill each month was through the roof and directly ate into our profit margins. It drove us crazy trying to find a solution, but we never could because the other branches would give us cars not full. It wasn't the branches fault, because ERAC doesn't enforce the gas policy.
And let's not forget the end all, be all of existence at Enterprise -- the real four letter word for employees there -- ESQi!!!! The most screwed up system customer service measurement you have ever heard of, and the thing that is held over the heads of their employees right up there with profit. I won't go into the dissertation about how wrong the ESQi system is, but suffice it to say that employees are so afraid of the ESQi survey and getting a bad one, that they will do whatever they have to do in order to get the 'completely satisfied' answer that corporate demands. So when employees actually tried to pursue a customer for gas, they give up with any push back at all from the customer. SCENARIO: the customer legitimately owes about $20 for a half tank of gas. ERAC, "Hey, it looks like you didn't get a chance to fill up before you brought it back. We're supposed to collect for things like that. What do say you tell me what you think half a tank would be and we'll stick to that?" CUSTOMER, "I got it that way (or any other of an endless number of responses from the infamous, "F*#K you." to "Oh, I'll go put some more in it. I'm not overpaying for gas with you." -- you know the ERAC employee is trained not to give the keys back to the customer -- BAM! Wreck on the way to the gas station -- seen it happen.) ERAC: "Oh, don't worry about it. Gas is so subjective anyway. We want you to be completely satisfied with your rental." Then the customer thinks you just tried to screw them for twenty bucks and you have undone all the good ESQi you have built. So the path of least resistance sets in, and the gas is never even mentioned.
I've actually seen regions run gas collections contests just to try and break even on the amount of gas spent refueling cars. Whole regions of 4,000+ cars. And to no avail. The employees don't care and don't think it impacts their job, so they don't approach customers about it.
It all goes back to the replacement (insurance & dealership) customer, and the core of the problem with the current business model trying to be too many things to too many people. And of course the constant threat of ESQi and the damage it will do to careers if their number (however false it may be) happens to go down. Sorry this is such a long post, but there is no easy answer to the gas problem for ERAC, and like everything else, it isn't going to change because they are making money with the way things currently are.