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| Originally Posted by FailingEnterpriseAdmin I'm not asking Enterprise to provide free gas. You already mark up for the "fuel purchase option" as well as the "refueling service". Here in the Bay Area, you add $1.00/gallon markup to gas. Yes, gas is expensive, and then you charge even more for the service. Why can't you do like the other major chains and give a full tank and the two dreaded options, fuel purchase and refueling service, as well as the "just bring it back full" option. The original poster is right that planning to bring it back with the same level you got it at is an invitation to either over fill, losing money, or underfill and getting way overcharged for gas. Enterprise is optimizing here for their own benefit, and the customer gets screwed. Twice I rented from Enterprise and the tank was empty. I'm not asking for free gas, I'm asking for a car that works and a chance to avoid the gasoline refill rip-off. |
Anyone who has worked in a non-airport branch knows how much money is lost each month in gas expense- even with the "bring it back the same" policy. This is honestly not done to turn a profit, because every branch in my group short of the airport lost money on gas, due to not slamming customers for bringing the cars back 1/8 of a tank low. always looking to ESQI....
I never did figure out why ERAC didn't always do a full tank- the airports make money on it and everyone else loses cash by trying to do the matching policy. Sure, it's a pain in the ass to drive a half mile to the gas station, but if the refueling price were as steep as I saw at Hertz a while ago ($5.49/gal with pump prices at $2.20/gal) people would either fill it up and there wouldn't be a problem, or you'd make $40 by running a half mile to refuel the car. Considering that's a decent daily rate across the board for a 24 hour car rental, and the 10 minutes are well worth it. Compare a $10/car swing from losing $5/car in gas to making $5/car, and that's a lot of money at EOM- especially at the higher levels on thousands of cars.
Believe me, it is as frustrating for ERAC to rent you a car with the gas light on (at least it was for me) as it is for you to have to head straight to the gas station. It's an easy way to piss off a customer and take an ESQI hit. For as much time that is wasted running cars all over the planet to maximize utilization, it wouldn't be that massive of an effort to implement a full tank policy.