Truck Rental

I don't read to much about truck rental on this site. From what I remember Truck rental was the only rental department that was showing real growth. Does truck rental have the same problems as rental?

I heard Truck Rental was a cool outside sales job. You only work with 2 or 3 employees at the most. (Less Fiction) Profit was not there. All Truck Rental Branches were down <-100 or more in OP>. They did have strong FLIP numbers. The only GP that did well in Truck Rental was GP30 (Sacramento), not lossing that much money.
Penske HATES E-Truck Rental for taking some of it's market share. I see Enterprise dropping Truck Rental in the future. (No money to be made.)

Enterprise Truck rental is Enterprise Rent-A-Car 25 years ago. You are busting your ass day after day, and the business is completly what you make of it. Our OP is typically around $250-$400/month, with flip pushing us close to $500.00. I fucking hate Enterprise Rent-A-Car, but LOVE Enterprise Rent-A-Truck....you make your own decisions, grow at an amazing pace, and people worship the ground you walk on.....

[GP50 sucker]

Originally Posted by gp23dd

Penske HATES E-Truck Rental for taking some of it's market share. I see Enterprise dropping Truck Rental in the future. (No money to be made.)

I don't think there is any plan on dumping the truck side. My old group just started its truck rental division last summer. No word on how well it is doing, but I have been seeing several Enterprise Rent a Truck vehicles around town lately.

Originally Posted by Unregistered

Enterprise Truck rental is Enterprise Rent-A-Car 25 years ago. You are busting your ass day after day, and the business is completly what you make of it. Our OP is typically around $250-$400/month, with flip pushing us close to $500.00. I fucking hate Enterprise Rent-A-Car, but LOVE Enterprise Rent-A-Truck....you make your own decisions, grow at an amazing pace, and people worship the ground you walk on.....

Wow are you lost....try to remove your lips from A.S.'s you know where....
Truck will never reach the same point that Penske has, just forget about it....

Originally Posted by Former ERAT

Wow are you lost....try to remove your lips from A.S.'s you know where....
Truck will never reach the same point that Penske has, just forget about it....

I am actually a former Truck Branch Manager - until about 2 weeks ago. Actually, Truck Rental is THE place to be at Enterprise if you're going to work there at all. And I do think they'll eventually kick Penske's ass, just like they finally did to Hertz and Avis after many years of hard work. It will probably be more difficult b/c the company doesn't yet have structural advantages in Truck that they did in car (ARMS, large insurance accounts referring lots of business to all branches, etc), but they'll get it done. The TOP level of Truck Management is on the ball, and most managers are, too. Lots of opportunities in that division if you're in a larger market (Atlanta, LA, Philly's opening in June, etc) but not so much in smaller ones...

I have recently moved to Truck and absolutely LOVE IT. There is plenty of money to be made, but it's still in the child phase. Give it a decade. Truck opened less than 10 years ago, but already has 31 GPs with 5 more set to open every year. Personally, car rental was driving me up the wall with all of its BS (something tells me you all know what I'm talking about), but this is completely different. A) Your customers are nice, because they are accounts and you actually know them; B) CC's don't decline, ever; C) You don't wash trucks, they have full time people who do that all day, every day; D) You are actually doing outside sales, it's all on you and the bonuses are ridiculous.

Sure, the OP isn't the highest just yet, but Flip more than makes up for that, as has been previously mentioned. Don't let the size intimidate you. I have mastered driving a 26' box truck, while wearing a skirt and heals, it's kind of fun. This division completely different.

Please name one "pure" (non-leasing) successful truck rental company.

ERAT is

There isn't a pure "non-lease" successful truck rental company, but Enterprise will move into the leasing side at some point in time. Paperwork already signed on several accounts titled "Long Term Rental Agreement" with many of the same clauses as a traditional lease. We will get into leasing when we have the coverage to support it.