Read How Enterprise Stalked a Body Shop to get its business. Its Scary

[FailingEnterpriseAdmin]

Originally Posted by GooglePts

Admin, I'm curious to hear you take on this post. If you have read my posts, you know that I am not an advocate of ERAC. However, I agree that what this manager did in gaining an increased source of referral business is one to be commended. I see that this BM went out of his way to truly find out what he could do to establish a "personal relationship" with this shop owner. Isn't that part of marketing 101. . .knowing your accounts? In my new profession, I have found that bribing an account with money does not win over business. Sometimes, the simplest, yet sincere gesture will be more than enough to win over an account. In my opinion, this BM's biggest mistake was to take his marketing efforts and unfortunately he is applying them to a company that will not reward him for his efforts. Instead, he will only receive "brownie points" until his ESQI falls below 80%.

To the individual who originally posted this, get over your bitterness and instead focus on making yourself a stronger marketer.

This sounds like the actions taken in that movie "Wall Street". Didn't Charlie Sheen find out Gordon Gecko's birthday and have his favorite cigars delivered? It's a pretty aggressive move and it approaches the line between hard-charging salemanship and stalking. The tone probably helps determine how it's viewed.

So, yes, it was a clever move. It's probably more acceptable on the east coast than in the rest of the company.

What I fear is that in a few months, after the branch has the account and then takes it for granted and backslides into the standard profit-maximizing bullshit, someday the bodyshop owner will have the BM in a headlock, screaming "WHY. DON'T. YOU. HAVE. ANY. FUCKING. CARS!?", cramming another piece of Italian bread into the BM's mouth between every word.

I wish Enterprise spent as much effort in servicing accounts as it does in "getting" and "saving" accounts.

Originally Posted by GooglePts

Call it whatever you want. You also got to ask yourself, "Did this truly offend this bodyshop manager?" Was he that upset knowing that someone went out of his way to deliver a genuine act of thanks for the business he gave them?" From what I gather, this shop manager doesn't give a shit, but truly appreciated this gesture. If you are in sales, ask yourself this, "If someone tipped you off with something that would truly impress one of your target accounts, wouldn't you capitalize on it?" Once you get tipped off, you might want to dig a bit deeper and find out a way to impress him/her even more. Is that stalking? I find this to be a quality that most sales positions require in order to reach higher success.

I agree.....can anyone at ERAC do anything right? By reading through a handful of these posts, you just can't wait to jump in and bash someone. Get over the fact that this guy did something positive for his branch. End it.....start a new thread!!

Originally Posted by Unregistered454

I agree.....can anyone at ERAC do anything right? By reading through a handful of these posts, you just can't wait to jump in and bash someone. Get over the fact that this guy did something positive for his branch. End it.....start a new thread!!

OK, OK, OK 454, I get it...good job guy, you arent a stalker, dont get your panties in a bunch. Now go buy some more bread and a birthday cake.
Enjoy that 4% fleet growth. It wont last for long, not til the Hertz guy realizes that your shop owner likes foccacia bread. Then all the SALES effort will be for nothing.

[FailingEnterpriseAdmin]

Originally Posted by Unregistered420

OK, OK, OK 454, I get it...good job guy, you arent a stalker, dont get your panties in a bunch. Now go buy some more bread and a birthday cake.
Enjoy that 4% fleet growth. It wont last for long, not til the Hertz guy realizes that your shop owner likes foccacia bread. Then all the SALES effort will be for nothing.

Next week the HLE guy's going to have a stripper deliver the bread. It's only going to escalate from there. Pretty soon you're going to have to give him a personal use Escalade for $9.99 per day with CDW thrown in.

Originally Posted by FailingEnterpriseAdmin

Next week the HLE guy's going to have a stripper deliver the bread. It's only going to escalate from there. Pretty soon you're going to have to give him a personal use Escalade for $9.99 per day with CDW thrown in.

Now that's sales people! Change that stripper to a hooker and you have an account for life!

Originally Posted by FailingEnterpriseAdmin

Next week the HLE guy's going to have a stripper deliver the bread. It's only going to escalate from there. Pretty soon you're going to have to give him a personal use Escalade for $9.99 per day with CDW thrown in.

Depends on the stripper, Admin.

[FailingEnterpriseAdmin]

Originally Posted by Unregistered455

Depends on the stripper, Admin.

So long as she looks better than the stripper the HLE guy sends over, you're money.

The truth is not that the BM will backslide and lose the account, but that someone else (once this BM gets promoted) will come in and take his place and f- up the account. Great effort for a thankless company, but kudos for the BM doing his job. He has shown that he can win their business, but can the BM and his successors keep the Bodyshop's business. That will be the test.

I know the body shop........they are talking about in this post. Peter Simone and his family of brothers run that shop. I know the kids Jason and Peter I can't wait to tell them to call branch 2424 and tell them that HLE offered to give them an Escalade for free, and if ERAC can't match their offer they are going to HLE.

Originally Posted by ERAC Hater

I know the body shop........they are talking about in this post. Peter Simone and his family of brothers run that shop. I know the kids Jason and Peter I can't wait to tell them to call branch 2424 and tell them that HLE offered to give them an Escalade for free, and if ERAC can't match their offer they are going to HLE.

Good luck to the branch manager SELLING his way out of that one, if it happens.