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| Originally Posted by GP57 Dropout It's always been my beliefe that the ERAC airport offices exist for no other reason but to take a few strong hits at the competition. AND...if the ESQi is high, which HI's has been for a long time, it serves as a great marketing opportunity. for a long time people weren't seeing ERAc as the biggest because they weren't at the airport with all of the "big" dogs like Hertz, Avis, and National. When i was with ERAc it seemed like the airport was never making any money on Operating profit. The expenses are high, but it is a great opportunity for ERAc so I'm sure the goal is to just not LOSE money. Customer service is #1 priority at the airport...why else do they have a rule where the airport can only have cars less than a certain amount of mileage? VBecause ERAC knows that if you're renting nicer cars, your chances of a breakdown or some other customer service issue are significantly lower and the chance of a completely satisifed customer is greater. It's all common sense. Anyone that can't see why ERAc has the airport offices is blind. And I don't think HI is being run poorly. that branch seems to run differenlty than any other branch I've seen and I think it too ka lot for Enterprise to change their system to compete. You know I seldom take ERAC's side very often, Admin, but the other companies out there seem to be boneheads. Do you know how many differnet managers Hertz has had since ERAC came into the terminal? they keep getting fired or moved because they're losing to ERAc. So, like them or not, they must be doing SOMETHING right out there. Also, Allentown airport is doing pretty good for themselves too. |
I'm sure Enterprise is doing a lot of learning from these airport locations, and understanding the airport customers are in a totally different submarket than insurance replacement customers. They need to go further, though, like a having a frequent renter program and ending the forced ten minute sales seminar with every rental. Again, if I have a reservation, there's only 15 seconds worth of work when I rent a car: My name is, sign here, here are the keys, space A6, thank you. If you're taking more than 15 seconds to do this, then you're creating work for both yourselves and the customer.
I don't want to sound too revolutionary here, but a good first step would be to stop pissing off your customers.