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| Originally Posted by Unregistered Certainly, there are a multitude of factors that go into trademark infringement, most notably the likelihood of confusion by the consumer. |
I'm confident that even the stupidest person I know would quickly understand that this site is not approved or sponsored by Enterprise Rent-A-Car. Just look at it! Just look at the domain name! Just read the legal notices! Just see who the owner is!
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| Originally Posted by Unregistered While you don't sell anything or look to profit by this site, the altered logo you sent out on the fliers, as well as, mailing fliers to each branch could signify a change in interpretation. First, the similarity in the overall impression of the logo on the postcard is different than the one used on this site. |
The Failing Enterprise Logo Parody is a parody, which is legally protected speech. I took their trademarked logo, then added a new word, a new color, a new font, and changed the shape. My attorney and I are comfortable with it.
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| Originally Posted by Unregistered Second, as anyone who reads this site regularly can tell, you do occasionally gets posters who think this site is affiliated with ERAC. |
Not if they can read!
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| Originally Posted by Unregistered Now while you do have sufficient disclaimers, it still is evidence of actual confusion which is a major element of trademark infringement. Third, the intent of the defendent (you) using the mark, again, is factored into the overall evaluation. Similar, even exact, trademarks are permissible in the same local when services offered are sufficiently dissimilar. However, your use of the logo is INTENDED to be closley linked with ERAC so that visitors understand that the criticisms are directed at the rental car company. |
Yes, it's a site for criticism about ERAC, so of course it's closely linked with ERAC. I can see you're not Supreme Court material.
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| Originally Posted by Unregistered I think not offering ad space, nor attempting to profit through paraphanelia is what has kept this site out of legal harm. |
No, we don't make any "commercial use" of their trademarks. Never have. Never will.
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| Originally Posted by Unregistered In addition, I don't think, necessarily, that you are in harms way now. But the reality is, having mailed out the postcards, you actions will most certainly fall under heavy scrutiny from ERAC. So much so that this may be the incident that leads to some protracted legal action between ERAC and yourself. I hope that lawyer was on retainer. |
I can understand how they'd want to sue, but what would they sue for? I'm not violating any of their legal rights. Being angry, frustrated, or claiming "He's making truthful statements about our bad behavior and we'd prefer the world not hear about it" isn't grounds for a lawsuit. I realize there's a long, proud tradition in the U.S. of big corporations crushing the little guy, but I've got one of the nation's best Internet and Intellectual Property attorneys behind me so I can punch my weight. I'll agree it's rare for someone to get as far with something like this as I have, but I planned for this from the start.
And if they were to sue, there are a whole bunch of things we'd do in response. Just one of them: Do you think I'd leave it unmentioned here on the website, or do you think I'd turn it into the next
Groklaw and spend an hour or two a day at my most clever just pounding them in the court of public opinion and raising public awareness? Here's a headline: "Giant Corporation Sues To Silence Complaining Customer". I used to be a newspaper reporter. Where do you think this would go?