Just saw the Enterprise TV ad

[FailingEnterpriseAdmin]

Originally Posted by you won

ok, when i was there, most customers thought they were being given a car by their insurance company or dealership. they did not even know a third party (ie ERAC) was involved in the chain. and before the green blooded say "thats because you didnt explain it and you must have been a shit manager" etc etc, no this is the fault of the insurance company, mondial or their repair shop. anyway, 90% of customers are not aware of ERAC and that they are providing the service, not the insurance company. Therefore to put a 15 second snippet ad on the TV promoting ERAC will leave viewers baffled thinking, why go to a car rental company when my insurance will give me a car! another example of how ERAC management take it for granted that the general public are on the same page....

This is an interesting point, that since most customers aren't "choosing" Enterprise because it's been chosen for them by the insurance company or repair shop, why bother advertising to the general public?

Maybe this is still a good way to reach the decisionmakers at insurance companies and repair shops, and also a way to persuade consumers to rent from Enterprise for other types of rentals.

I wonder how many millions of pounds/dollars/euros Enterprise spends every year to compensate for the negative publicity coming out of Failing Enterprise? I'm sure the marketing people hate having to compensate for us.

great ad....

[virge]

Originally Posted by FailingEnterpriseAdmin

This is an interesting point, that since most customers aren't "choosing" Enterprise because it's been chosen for them by the insurance company or repair shop, why bother advertising to the general public?.

For an insurance co. or a body shop to be involved there has to be a crash. My best guess is they are aiming at people with 2+yr old cars that have broken down .But as we all know there is the 2 hr rule.

I love the advert especially the music la la lala la lalala la lala laaaalalala

People that drive 3 year old cars won't rent a car for the day as the bus is cheaper.

[FailingEnterpriseAdmin]

Originally Posted by Unregistered15

People that drive 3 year old cars won't rent a car for the day as the bus is cheaper.

Are you suggesting that people who drive three year old cars are cheap or poor?

[Do you need a drink??]

Originally Posted by FailingEnterpriseAdmin

Are you suggesting that people who drive three year old cars are cheap or poor?

In America, by the looks of this advert, they cant even afford cars..only horses!

http://video.search.yahoo.com/video/...e=3.5MB&dur=20

The uk car market has issues, you can buy a new car for £20000 and it will be worth £10000 2 years later. quite a few of our insurance customers seem to drive cars that in the end were worth less than their rental, mainly norwich union ASDA claims and RBS

[erac_whore]

This all reminds me of the Monty Python bit in "The Life of Brian"...


Ex-Leper: Half a dinarae for me bloody life story?
Brian: There's no pleasing some people.
Ex-Leper: That's just what Jesus said, sir.

It's just a bloody advert, mate. Get over it,

erac_whore

[aans01]

Originally Posted by Unregistered15

People that drive 3 year old cars won't rent a car for the day as the bus is cheaper.

Have you tried public transport.It's worse than ERAC, now thats bad